Art & Copy

This is my first “Review-ish” type blahblahblah’g on this blog… I used to do it before when Myspace was cool… (Myspace was always lame in an ‘its okay to have one’ kinda way)… not really, but I started to try to do reviews then I gave up on myself but now am trying again. So… “Art & Copy” is a documentary I recommend if you are one of the following:

  • Formerly -or- Aspiring advertiser/businessmen
  • Need something to do while you wait for your pizza to arrive
  • Your an artist that loves to learn about various types/genres of Art
  • Interested in history/perspectives on the advertising industry
  • You love documentaries
  • You’re bored
  • You love “Mad Men”

B3RNTR33 GRADE: B-

B3RNTR33 ENTHUSIASM (on a scale of 1-10): 7

(1 being: You wish you could take back the time you wasted watching & listening to stinky poop-poops full of frivilous annoyances -AND- 10: You wanted to cry, jump up & down, laugh, punch someone in the face ‘cuz you don’t know why your so excited & stoked )

B3RNTR33 AUDIENCE VIEWER ENJOYMENT TYPE: College Students; Adults

Art is so vague, in a good way. It’s meant for open interpretation. It’s made to speak to people without having to speak to people.  …and sometimes… it’s created to somewhat capture the souls of others… Advertising in a way is developed for those particular reasons.

I try & consume knowledge through reading, writing and watching lots & lots of movies (a little bit of tele & shorts too) [Note: Experience/Activity is also an assessment to my consumption of knowledge]. I read to understand how “good reads” flow. I write because I love to think & create ideas (Sidenote: writing prevents the loss of special moments of cognition I abduct from my thinking process. I love imagination)…  As a consequence, I watch an abundant number of movies to absorb the techniques in which I believe supports artistic entertainment that I feel will improve my screenwriting skills. Plus I love movies because it always finds a way to pull me into the screen (I love love love it). Reading, writing & watching movies is not only for learning/work purposes, it’s also for recreation/love. but… I’m not sure  if “Art & Copy” was more for information with inspiration or castration on my education.  Anyhow… although I mostly watch fictitious entertainment (action/comedy/sci-fi/drama/animation/independent/foreign films), I also enjoy non-fiction (stand-up comics & documentaries).

(…”Rushmore”, “Fight Club”, “Forrest Gump”, “Pulp Fiction”, “Fargo”, “Eraserhead”, “Grease 2,” etc…)

(Aziz Ansari AKA “Ra-Ra-Ra-Randy”)

(Michael Moore; “Sicko,” “Capitalism: A Love Story,” etc.)

As I skimmed through Netflix yearning for some real life to watch instead of partake in, I came across Art & Copy. “Art & Copy” is a documentary that takes a historical look at advertising & its huge involvement in culture & consumers. For me, “Art & Copy” was a commodity I would put under my ‘Inspirational Fillers List’ (a list in which consists of people/things that inspire me by concepts they say or do that either never crossed my mind or that I sometimes forget). However, “Art & Copy” is also an article I would put under my ‘Them Fools Be On That Egotist Point-of-View Tip’ (records in which consist of people/things that have very one-sided/opinionated views).

(FedEx Commercial)

(memorable Budweiser commercial that premiered during SuperBowl)

It begins with this narrative dialogue, “The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don’t have any idea about where they’re going to come from tomorrow.” ~Hal Riney

(Hal Riney)

…and after watching the film I realized that advertisement has so much of an impact and imprint on our lives. Like it or not, some advertisements are just significant to society. The documentary goes into detail of some of the most famous advertisements…

(Got Milk? is an advertisement encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993)

I was always good at math & science… but I was always awful at English & History (I have a hard time remembering things & I have A.D.D.). Yet one thing I will always remember from history is who shot Alexander Hamilton in that famous duel; Aaron Burr. I was 10 or 11 at the time and thought that “Got Milk?” commercial was so strange. I never hated it, but I never loved it either. I didn’t know what to think of it! It was so incomparable. Until now for whatever reason that’s one commercial I will never forget. “Art & Copy” made me realize how much of an impact advertisements can have.

(In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising agency that created the revolutionary Volkswagen ad campaigns of the 1950s and 1960s)

There’s interesting facts on Volkswagen and how they struggled to attract consumers because Americans were concerned it was a German car during an era full of war & bias… Anyhow… I would put more info on “Art & Copy,” but then what would be the point of watching it?! So here’s just a few little things that may attract you to watch it… or not.

…and some interesting FYI’s to go along with this blah’g:

Anyhow… the documentary is filled with interesting information & viewpoints from some of the most well-known advertisers in the industry. I feel nowadays advertisement has become less creative and with how much money advertisements cost, you’d think they’d want advertisements to have the same beautiful aesthetic it once started with. They’ve somewhat become lazy in a sense & aren’t putting the time, quality & effort into creating advertisements enjoyable for consumers to see/watch. This is just an opinion not a valid answer. Advertisements were once memorable, heart-felt, thrilling, humorous and/or over-the-top (in a good way).  I’ve been very unenthusiastic about the advertisements of this era. I feel that most (not all) suck…but… one advertisement I do love & think is super funny is the recent Got Milk? ads.

Now if we had more creative types such as those who created the above Got Milk? ads I think that advertising would be an creative/art-oriented job like it once was…I hope this review was helpful… and if not, well… I’m just writing to write. I like to. So I thought why not.

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